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Brand centre

EPRE — printed brand collateral
EPRE — brand banner on a construction fence
EPRE — logo on the entrance door, Land to life
EPRE — mobile web
EPRE — logotype on the construction grid

LogotypeBoard photographsVisual identity manual

The brand defines who EPRE is and how it thinks.

The culture of the EPH group has long been built on an inner conviction: the quality of the work done speaks for the brand most reliably. This attitude has shaped EP Real Estate from the very beginning — restrained, matter‑of‑fact, focused on results and on the places themselves.

As the company’s role evolves from asset management to the active, responsible cultivation of whole areas, identity becomes an instrument of this transformation. The brand naturally connects the world of investment with the world of liveable space. Value creation lies in the ability to turn the potential of a site into a functional and sustainable part of the city. The long‑game perspective is natural for EPRE: an awareness of the future legacy forms an inseparable part of every decision. The true voice of the brand is its real conduct and the lasting mark it leaves in the public space.

BETON 

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Office set

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Professional set

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Supplementary set

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„I would like us to succeed in creating high-quality, sustainable architecture for the long term — for EPRE to be a brand of projects that will still work well in fifty or a hundred years and that people will love.“

Jana Cejpková
Jana Cejpková Member of the Board of Directors

„It is not about building monuments or chasing flashy architecture. But we are aware that what we build will remain here for some time after us. We try, rather, to give back to the city — to revive places that have been neglected for years. Value should be defined by the projects themselves and by the mark we leave behind in a place.“

Jiří Nováček
Jiří Nováček Member of the Board of Directors

„We do not chase yield at the cost of lower quality. What I value most about the projects we deliver is that we can bring life back to places that stood unused for decades.“

Jana Cejpková
Jana Cejpková Member of the Board of Directors

„We do not pretend to be altruists — we build so that it makes sense. But when someone notices that a former brownfield is becoming a piece of the city, it makes us happy.“

Jiří Nováček
Jiří Nováček Member of the Board of Directors

„New buildings should not merely generate profit; they should also create new quality in the public space. We aim for a high level of refinement — projects that are worth attention and that people enjoy living and working in.“

Petr Palička
Petr Palička Member of the Board of Directors

„A building in the city stays — it is a kind of signature on the face of the city that outlasts most other things.“

Jiří Nováček
Jiří Nováček Member of the Board of Directors

„Refinement also means fair and decent dealings with clients — acting responsibly rather than trying to squeeze profit out of every situation.“

Petr Palička
Petr Palička Member of the Board of Directors

„We face no pressure from time or debt, which usually pushes developers toward quick results. That allows us to give projects time and see them through to the quality we care about.“

Jana Cejpková
Jana Cejpková Member of the Board of Directors

„We are developing the company to be a respected player that delivers good, high-quality projects and behaves decently in the market.“

Petr Palička
Petr Palička Member of the Board of Directors